Schleich, what is you doin?

Hi,

So, they brought out another exclusive magazine special dadada and I am seriously questioning what they are doing?

Are they just throwing as much at the wall to try and see what sticks?

Please help.

Thanks!

I didn't find the right solution from the Internet.

References:
sts-fofdgrum.forumieren.de/t18641-schleich-what-is-you-doin
promotional advertising campaign