Post by account_disabled on Feb 20, 2024 7:37:39 GMT
POS materials are a universal advertising tool that will be appropriate for any business. For example, in addition to retail outlets and HoReCa establishments, POS materials can be found in financial and medical institutions, car dealerships, and real estate agencies. POS materials are especially useful: for the presentation of a new trademark, line or product; in order to attract the audience to certain special offers, services or discounted goods; to announce the opening of a new establishment; to increase sales of goods in highly competitive niches. Also, POS materials will help to increase the demand for seasonal goods and additionally promote products of general use (means for everyday hygiene, sweets, snacks, chewing gum, etc.).
Importantly! POS materials are an additional type of advertising and are effective only as part of a large-scale advertising campaign using other marketing tools to attract CAs. Promotional packaging Source: Read also : How to develop UTP: recommendations France Phone Number and references Stages of development of POS materials The production of POS materials is carried out by advertising agencies that either have their own printing production or cooperate with a company engaged in the production of printed products. Also, you can engage an experienced designer, develop a layout yourself and turn to a printing company for its implementation. The process of developing POS materials includes several stages: Discussion of the project. The advertising department forms the goals and objectives of future POS materials, and also calculates estimated costs. Development of an advertising concept.
Calls for communication are determined, layouts of POS materials are created, and the results of the advertising campaign are calculated. Presentation . One or more design options for the production of advertising products are approved. Production of POS materials, as well as their assembly, delivery and installation as needed. Conclusions POS materials are an effective advertising tool for increasing product sales directly at the points of sale. In addition to the main task of motivating the buyer to make a purchase, POS materials also inform consumers about the company's new products, promotions, special offers, increase brand recognition, and encourage them to visit the outlet. Depending on the type, POS materials can be placed on the street, in the sales hall, on product shelves.
Importantly! POS materials are an additional type of advertising and are effective only as part of a large-scale advertising campaign using other marketing tools to attract CAs. Promotional packaging Source: Read also : How to develop UTP: recommendations France Phone Number and references Stages of development of POS materials The production of POS materials is carried out by advertising agencies that either have their own printing production or cooperate with a company engaged in the production of printed products. Also, you can engage an experienced designer, develop a layout yourself and turn to a printing company for its implementation. The process of developing POS materials includes several stages: Discussion of the project. The advertising department forms the goals and objectives of future POS materials, and also calculates estimated costs. Development of an advertising concept.
Calls for communication are determined, layouts of POS materials are created, and the results of the advertising campaign are calculated. Presentation . One or more design options for the production of advertising products are approved. Production of POS materials, as well as their assembly, delivery and installation as needed. Conclusions POS materials are an effective advertising tool for increasing product sales directly at the points of sale. In addition to the main task of motivating the buyer to make a purchase, POS materials also inform consumers about the company's new products, promotions, special offers, increase brand recognition, and encourage them to visit the outlet. Depending on the type, POS materials can be placed on the street, in the sales hall, on product shelves.